Our Value

For manufacturers of IT security products who are looking to penetrate the Canadian market place, CMI leverages existing coast-to-coast relationships to help build a successful channel program.  We do so by overcoming typical obstacles international vendors face such as language, culture, geography and time zone differences.

Unlike traditional commodity distributors that perform only order fulfillment, CMI actively participates in all facets of the channel building process, including market research, joint marketing initiatives, pre-sales activities, support and maintenance.

Throughout the past seven years, CMI has focused on introducing innovative IT security solutions by utilizing the understanding of the sales habits and challenges unique to Canada:

A geographically dispersed population: Canada is geographically large, its population is approximately only 33,000,000, dispersed across 6 times zones. Many vendors will hire a sales representative based in Toronto, and although much of the corporate sector is located there, many opportunities are missed elsewhere - from Vancouver on the west coast, across the oil sands of Alberta and mining in the north, to Quebec and Atlantic provinces on the east coast.

Language and cultural barriers: along with the geographic disparity comes language and cultural differences that influence greatly the buying habits of Canadians.  CMI is fully bilingual and has relationships with resellers across the country which provides the ability to offer local sales, services and support to end users.

A strong government presence: CMI is headquartered in Ottawa, centered between 2 of the largest metropolitan cities in Canada - Toronto and Montreal where 75% of Canadian business opportunities exist. Ottawa, being the National Capitol, employs approximately 80% of the Government of Canada’s work force and houses the second largest Federal employee building in the world.

CMI works closely with the manufacturer, to learn your solution intimately so that we may operate as an extension of your sales, marketing and support teams. We help coordinate events, promotional campaigns, manage the complete sales cycle and provide the necessary training and support required to bring you success in Canada. We maintain transparency throughout the entire process with regular communication, data tracking and reporting.

CMI offers flexible options which include premium services or low-risk, margin based agreements that provide an easy transition into a successful working partnership.  We do not compete, but instead work with Value Added Resellers in order to ensure customer satisfaction.

CMI has worked successfully with companies from Canada, U.S., Australia, Luxembourg, Israel and the U.K.  Let CMI help you to start building a Canadian channel while avoiding the costly resources, time and steep learning curve involved in entering a foreign market.